How to upload and send emails in Klaviyo

To upload and schedule/send an email in Klaviyo, go to the Campaigns tab

The easiest way to create a new campaign is to clone any previous one

Give the campaign a clear name. Select 30 engaged as the list to send, unless you have been instructed otherwise.

Add Subject and Preheader. Click the Edit button.

To add a subscriber name to an email, place the cursor where the subscriber name should be. Click the “Add personalization” button

To add a hyperlink, highlight the text and click the Link icon

Add the URL in the field that appears in the pop-up window.

To add a link to an image, click on the image and add the link in the appropriate field

Click Preview and test button

And send a test email to yourself.

Click Done

Click Exit

If you want to run A/B, click the + Create A/B test button. The email you just created will be cloned. You can edit the new email

Select the metric by which you want to determine the winner. Percentage of recipients that will randomly receive one of the variations – set 40%, Test duration – 2-3 hours

Click Continue to review

Click Schedule or send

You can choose between Send Now or Schedule.

If you choose to schedule, specify the date and time when the emails should be sent. Select the US/Estern time zone.
Click Schedule.